Applicability of certification regarding traditional food products according to geographical origin

Abstract

The article provides information on the role of development and implementation of quality standards and labeling according to traditional indicators and according to the geographical origin of these food products. The authors analyzed the application of DOP, IGP, STG standards on the example of Italy, which ranks first in the European Union in terms of DOP, IGP, STG food products – 315 items, it – 526, and sour milk products – 56 items. following additional data ISMEA – Qualivita 2021 (data for 2020) gray DOP, IGP is more significant in economically defined among products (57 % in relation to all DOP, IGP products) is 4.18 billion among which export receipts 2.06 billion , which is approximately 37 % of all food export revenue. Grana Padano DOP in first place among all Italian cheeses DOP, IGP, STG with 1364 billion euros, Parmigiano Reggiano DOP – 1285 billion euros, Mozzarella di Bufala campane DOP in third place 426 million euros, Gorgonzola D It was shown that the application of DOP, IGP, STG stratification is an effective method of involving local communities in the process of jointly deciding the direction and implementing the concept of local development. The article defines the prospects for the development of the traditional and regional agricultural market in Ukraine. It is noted that in accordance with the Association Agreement between Ukraine and the European Union, Ukraine is actively implementing the principles of the "Common Agricultural Policy of the EU" into its national policy and practice. More and more consumers in Ukraine prefer traditional products and worry about their quality and variety. Such requirements determine the demand for agricultural products with specific characteristics that can be recognized mainly by the geography of origin of the product. It also provides additional competitive advantages in the market, thanks to which this particular product can be easily identified on the supermarket shelves. Therefore, the use of the labels "Traditional product" and "Traditional product according to geographical origin" has a positive effect on the economy of a certain region as a whole and individual craft producers in particular.OP – 323 billion euros, Pecorino Romano DOP – 228 million euros.