Microenvironment of organizations in the field of veterinary medicine

Abstract

The article discusses the features of external
environment of organizations in the field of
veterinary medicine. The group of factors of direct
influence were allocated and characterized. The
definition of the notion «Microenvironment of establishments
of veterinary medicine» was formulated
and its essence was disclosed.
Microenvironment of establishments of veterinary
medicine should be understood as a complex of
factors of direct impact, which directly affect the
functioning of the organization in the field of veterinary
medicine and they are exposed to their influence,
they are able to determine the strategic decisions
and to form a system of relations
(connections) between the organization and its
suppliers, competitors, consumers of veterinary
goods and services, human resources, financial
institutions, governmental authorities, civil society
organizations and the media.