FORMATION OF THE STRATEGIC DIRECTIONS FOR INCREASING THE COMPETITIVENESS OF THE DAIRY FARMING

Abstract

A comprehensive study of the intensity of external marketing environment on the formation of strategic directions for increasing the competitiveness of dairy farming production has been held. The peculiarities of the development of dairy market of Poltava region and four types of scenario of the impact of PEST-factors on milk producers have been analyzed. According to the trends of the regional dairy market development, the position of the economy and its goals, formed strategic directions of the increase of the competitiveness will ensure the stable development of dairy farming in the region.