Experience of the marketing strategies realization in agricultural activities of enterprises

Abstract

The theoretical aspects of the marketing strategies development and
their improvement on the basis of rational approaches, the possible
combinations of implementation and experience of their realization
at modern agro-industrial enterprises in Ukraine are considered.
Formation of the marketing strategy is a significant and complex
stage of research. Development of strategic marketing principles
should be based on the system approach that meets the compliance
of the objective economic laws, especially the supply and demand
trends, and the object of planning. Marketing strategies are
specified by defining the principles of behavior of all market
participants and the establishment of the general line of the
company.