Determination of essence and main objectives of regional marketing as a component in regional politics

Abstract

In the article essence and main objectives of the regional
marketing specifics its functioning at modern conditions
are considered. Put the accent on circumstances that
restrain the development and functioning of marketing on
all levels of management. It is suggested to supplement
purposes of regional marketing. It should be noted that
coming forward as a part of regional economic politics,
the regional marketing differs in orientation on the
decision of region problems and includes development
and realization of conception complex development of
economy and social sphere of territory, directed to the
decision of its social and economic problems.